by AFP
While Russia's two-legged population feels the
financial pinch, designer lines from sportswear to mink coats, evening
gowns to bootees are being snapped up... for the nation's dogs.For mankind's four-legged friends the rigours of the Russian winter have long required some extra layers to keep out the cold.
But
the jewel-encrusted, over-the-top creations on offer today, together
with perfumes, facial masks and Swarkovski-studded leads, go way beyond
the imaginings of, say, the 19th century writer Anton Chekhov, who
touched on the phenomenon of women and their dogs in "Lady with Lapdog."
Unlocking
the commercial potential of the instinct to pamper one's pooch are
designers like Svetlana Abramova, who in 2004 launched her own brand,
Very Stylish Dog (www.styledog.ru), and is now breaking into the foreign market.
She
started out making clothes for humans, but began designing for her
chihuahua Boniya in 2001 which soon became a full-time business.
Having got to grips
with canine chic, Abramova last year created a range of matching woman
and dog outfits for American firm Diamond Dogs, due to go on display in
London in March and later in Los Angeles.
The luxury London department store Harrods has ordered a new autumn collection, she says.
And
along with fur coats and day, evening and sports wear, her customers
can push the boundaries of good taste as never before with costumes
that allow their dogs to pose as bees, angels, emergency service
workers or nurses.
"Cut with respect for the rules of human haute couture, and weuse only natural materials -- jersey, cashmere and silk -- because some
dogs are allergic to synthetic materials," she noted.Shops like
Charli in central Moscow offer not only dog apparel but numerous
accessories -- including dog rucksacks for venturing far from home turf.
Charli can also give your dog a manicure and dye or plait its hair.
But while it is not unusual to
see Russian women in restaurants and nightspots with a dog on one arm,
the economic crisis has led to some stylistic changes.
"We today
make more clothes in casual style -- more comfortable, more day-to-day
and less luxury. Our clothes are being priced more accessibly but
remain elegant and fashionable," said the marketing director of Very
Stylish Dog, Nail Abrarov."The dogs very quickly get used to the
clothes, which protect them from cold and mud. The owners, who treat
the dogs like their children, don't want them to get sick," he said.
via
http://www.bestfriendnyc.com/
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